10 Lessons For the Insurance Industry on Taking Customer Journey Mapping to the Next Level

Customer journey mapping equips insurers to make the right strategic decisions at the right time in future transactions. This skill is key to improving the customer experience. For example, knowing when to pitch the right additional products to customers and exactly what those products are. Dave Wilton of Admiral Group maintains that processes need to be personalised and for an insurance company hoping to grow its consumer base targeted marketing is imperative, as is the ability to create a targeted package for the customer.

With this in mind, CX Network's 10 lessons for the insurance industry provides you with the tools to develop a sophisticated customer journey mapping strategy.

Please note: That all fields marked with an asterisk (*) are required.

Please Enter Your Email Address