Managing the End to End Customer Experience via Digital Channels
An array data points are at the finger tips of insurers so they can inject more colour into the customer experience and fine tune corporate models. So even if clients are not spoken to over the phone or face- to-face, the insurer’s digital approach should be so personable that it engages and directly speaks to the client at hand.
Although, there is still a lot of progression ahead for insurers regarding the digital end-to end customer experience. Ahead of the Customer Experience Transformation Insurance 2017 conference, we examine a range of hotspots when managing the end-to-end customer experience through digital channels
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